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What is a Product Manager? How can you become a Product Manager? This section of the site touches up on this question, highlighting high-level areas of the role as well as delving into business processes in more detail, providing you with a 'visual' tool on the workflow behind being a Product Manager.
First of all, a Product Manager does not manage people, nor does the role have any form of 'authority' over any form of team or individual. On the contrary, a Product Manager is solely there to manage a product, a solution. Being the GO TO person on anything related to the product, typically floating between the UX team, the development team as well as the business side of the product such as sales, marketing, possibly the board, and any other team/stakeholder who must provide input into your product.
Throughout the past 10 years, I've been very grateful and lucky enough to work with great people, great business visionaries, on some amazing solutions.
This site has been created to define the purpose of the role, a typical journey coupled with the statuses and processes I typically go through when developing Products. Defining elements about what is a Product Manager and how do such Products, ideas, feature driven roadmaps, come to life.
3 types of Product Management
3 types of Product Management
Internal
Internal
An internal Product Manager would typically work with internal stakeholders and is surely a great start, or entry into the Product Manger role.
Typically, solutions one would find in such a role would be internal support ticketing systems or an internal intranet which must work alongside other third party solutions such as an accounting or HR solution.
Having internal stakeholders eases the pressure. Your customer base is at your finger tips, and if something may go wrong at any time, it would be purely internal.
B 2 B
B 2 B
A Business to Business Product Manager is upping up a notch in relation to challenge, pressure and stakeholder management.
Here, the role would require you to potentially manage a product in conjunction with two or more companies, addressing a wider challenge.
A simple yet complex example would be an Aviation or Health solution. Therefore, such a role would require stakeholder engagement across the board, gathering requirements, understanding the vision and other technicalities and sharing this acorss the product team
B 2 C
B 2 C
A Business to Consumer Product Manager shall surely face the more challenging elements of the role then any other setting.
Such products are typically used by hundreds, thousands and even millions of users. The mindset is therefore completely different, from releaseing the solution to gathering user feedback from a variety of sources such as website reviews, support tickets, the competition, and any other form of communication up to defining and developing product features.
From the 3, this is surely the more innovative, pressured & quick paced role!
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